/ #design

Yellow Things

Last week, Panic announced Play­date, a hand­held con­sole with a black and white screen, a crank, par­tially funded by a game-subscription service.

But no one wants to talk about that. We want to talk about the crazy indus­trial design and the yel­low. Mostly about the yellow.

Yel­low is sel­dom used in prod­ucts, in cloth­ing, in any­thing. We almost never see it, and when we do, it’s a used spar­ingly as an accent color.

The ratio­nale here is that yel­low, while refresh­ing, does get bor­ing fast. To make a prod­uct time­less, you must refrain from using this incredible color.

But we can’t all be Dieter Rams, and life does need some col­or. So, here are some yellow things:


Yellow Lambo, of course.

Lumia 920

The Lumia 920 also launched with other col­ors like straight up red, cyan, and light gray.

Sony Xperia Z5 Compact

A more muted yellow.

An Olivetti typewriter

The same shade of yel­low as the Play­date. Slightly orange, but unmistakably yel­low.

Norbauer Heavy-6 keyboard

Nike Free 3.0 shoe